Press Room
For all press inquiries, please contact Dr. Smith at 617-327-1350 or by email .
PUBLICATIONS
Dr. Smith publishes the following:
Successful Smiles e-newsletter
A bi-monthly e-newsletter educating patients and consumers about oral health and cosmetic dentistry.
Archived issues available.
Successful Smiles Blog
A no-holds barred look at issues concerning the cosmetic dentistry industry.
Successful Smiles blog
Dr. Helaine Smith is a featured columnist for DrBicuspid.com.
PRESS RELEASES
Helaine Smith, DMD, requests people send her their stories about why they love their dentist; stories to be featured on Smith’s blog through April.
Boston, MA April 8, 2009 – To recognize and celebrate dentists who offer optimal dental care to their patients, Boston cosmetic dentist Dr. Helaine Smith is requesting that dental patients send her their stories about why they love their dentist. Stories can be sent to Dr. Smith by email to helainesmithdmd@gmail.com.
Free e-book, "Keep Your Body Healthy . . . Brush Your Teeth!," explains why brushing your teeth is the best thing you can do for your body and provides prevention and treatment options for those who have been diagnosed with periodontal (gum) disease.
Boston, MA (PRWEB) January 21, 2009 – Dr. Helaine Smith, a Boston-based dental expert, recently published her second e-book, Keep Your Body Healthy . . . Brush Your Teeth!. A free e-book, Keep Your Body Healthy . . . Brush Your Teeth!, explains why brushing and flossing your teeth every day can help prevent other diseases in the body, including heart disease and diabetes, as well as potentially lowering the risk of low-birth weight babies and preeclampsia.
Dr. Helaine Smith Uses YouTube to Demonstrate New Diagnostic Tool that Aids in Early Detection of Cancers of the Mouth
November 18, 2008 – Boston, MA – Dr. Helaine Smith, a Boston-based dentist and a consumer advocate, has produced a YouTube video demonstrating the ease of screening patients for oral cancer. With the video, titled Dr. Helaine Smith Demonstrates ViziLite Plus Oral Cancer Screening, Dr. Smith hopes to educate young women about the importance of oral cancer screening. The video, located on YouTube, can be found here : http://www.youtube.com/watch?v=gKTBE7v45VQ
BYLINED ARTICLES
“You can develop a video marketing campaign — on a limited budget”
Boston Herald, Women’s Business, September 2008
“Get Adventurous With ‘New Rules’ Online”
Boston Herald, Women’s Business, February 2008
“Regaining Her Smile, Regaining Her Confidence“
The Journal of Cosmetic Dentistry, November 2007
“Exceeding
Patients’ Esthetic Expectations and Goals“
Contemporary Esthetics, May 2006
YOUTUBE VIDEOS
Dr. Smith Explains Infection Control in the Dental Office
Dr. Smith Explains Painless Injections
Dr. Helaine Smith demonstrates the Comfort Control Syringe
Dr. Helaine Smith performs the ViziLite Plus oral cancer screening test
MEDIA, BOOK & BLOG CITATIONS
Marketing Case Study: SEO and Sex: A Recipe for Success
MarketingProfs case study, January 2010
Using Social Media to improve . . . teeth.
Putting Smart Women in New Media blog, December 5, 2009
Mall Teeth Whitening: Is It Safe?
WCVB Channel 5, Boston, November 22, 2009
Online Campaigns Boost Company Profiles
The Roanoke Times, September 17, 2009
Can You Get HPV from Oral Sex?
Health & Wellness: SheKnows, July 2009
Tough Times Call for Creativity: How Can New Dentists Market Themselves in a Down Economy?
ADA News Today, June 2009
The Modern Dentist: Today’s Fun Trends
The Family Doctor, May/June 2009
Provocative E-Book Boosts Sales Over 500%
Positioning Systems Blog, by Doug Wick
April 30, 2009
Contest puts a big smile on better image for Parkway dentists
Alexa Gural, West Roxbury Transcript, April 21, 2009
Increasingly, marketing isn’t just a one-way street,
Scott Kirsner, Boston Globe, April 26, 2009
World Wide Rave, by David Meerman Scott – a featured World Wide Rave case study: Healthy Mouth, Healthy Sex! e-book (Wiley,March 2009)
HubSpot Webinar: Viral Marketing: How to Create a World Wide Rave with Mike Volpe and David Meerman Scott
Try These Innovative Marketing Techniques
Maureen Farrell, Forbes.com, September 29, 2008
Another one about old media versus new media
Anderson Lima, Marketing Blogic blog, April 16, 2008
From Boogledoggle to Business Tool: Yes, I’m Talking About YouTube,
Anita Campbell, AMEX Open Forum blog, April 14, 2008
Sex, Shaving, and Your Oral Health,
David Meerman Scott, Web Ink Now blog, April 11, 2008
What Every Dentist (And Patient) Should Know About Sex
Cory Silverberg, About.com Guide to Sexuality, March 26, 2008
“When There’s Not Enough Saliva”
Paula Sanders McCarron, Caregiver’s Home Companion, March 2008
Dentist hits snag with VA
Tom Giordano, Dental Tribune, April 2, 2007
Get Your Smile On
Jessica Smith, West Roxbury Transcript, January 10, 2007
AACD cites Smith for Give Back a Smile efforts
Dental Tribune, November 2006
AWARDS
Honorable Mention, Top Dentist, Newton Tab, July 2008
First Runner Up, Cosmetic Practice of the Year Award, May 2006
Readers Choice Awards, Best Dentist, Community Newspapers, June 2006